FlowCraftDBHall 7.1 F058Every supplier delivers product data differently. FlowCraftDB brings fragmented input from Excel, CSV, XML, BMEcat, PDFs and supplier portals to one company-specific standard.
Built for manufacturers, wholesalers and e-commerce companies with complex catalogues, the platform standardizes and validates product information, classifies products using company-specific categories, ETIM or ECLASS, and structures attributes, variants and media. Approved data can then be exported or synchronized with ERP, PIM, shops, marketplaces, feeds and AI systems.
Unlike a traditional PIM or import tool, FlowCraftDB covers the complete data flow from supplier source to sales channel. AI supports the process, while rules, trusted sources and field-level validation keep every result traceable and controlled.
The result: less manual work, faster product launches and product data that scales with the business.
