Shopping Beyond Search: Resale, Gen-Z & the Rise of AI-Agents - Faircado - Featured in Startup Brand Ranking 2026

What if resale is showing us where e-commerce search is heading next?

E-commerce is undergoing a triple shift. Gen-Z, already 40% of global consumers, discover and buy increasingly through images and conversations, in ways most tech stacks weren’t built for. Resale is growing twice as fast as traditional retail, bringing with it the complexity of managing a product feed made entirely of unique, one-off items. And AI-agents are starting to decide which products even make the shortlist.

This session unpacks how to tackle those three shifts and why resale may offer an early glimpse into where search, discovery and shopping are heading next. 

Led by Evolena de Wilde d’Estmael, Co-founder & CEO of Faircado, the new resale app built for and by Gen-Z. Faircado was featured in the Startup Brand Ranking 2026.