From Social Media to Mass Market: How More Nutrition Scales with TV & Premium Video

Known for its functional food products, More Nutrition built its brand through social media. Around a year ago, the company took the next step in its growth journey by expanding its media strategy to include TV and premium video.

In this interview, Patrycja Nowakowska, General Manager of More Nutrition, shares the brand’s experience through the lens of a recent product launch. Find out how big screen media can drive impact across the marketing funnel – from awareness and consideration to purchase-related metrics.

This session is especially relevant for direct-to-consumer brands, startups and scale-ups looking to reach their next stage of growth, as well as agencies supporting clients on their scaling journey.