While We Talk About Trends, China Scales Them - Can You Move Beyond Innovation Theater Before Your Competitors Do?

“Scaling Intelligence” is not about identifying the next trend and turning it into yet another pilot with no economic value. It is about turning trends into action. And action into growth—at scale. This is where we too often fail.

While we debate agentic commerce and many still dismiss TikTok Shop as little more than live shopping, Chinese companies are already connecting content, customer relationships, AI, payments and responsive supply chains into powerful new commerce models.

SHEIN and Temu were just the beginning. This keynote reveals how emerging concepts become operational realities. And what retailers, brands and platforms can learn from those cases to move beyond innovation theater before these models arrive as competitors.