From Trendsetter to Bestseller: How K-Beauty Brands Win with Retail Media in the Age of Agentic Commerce

The rise of K-Beauty is redefining the global beauty market. Driven by speed, innovation and a deep understanding of emerging consumer trends, Korean beauty brands are setting new benchmarks for growth and relevance. At the same time, Artificial Intelligence is fundamentally transforming how consumers discover, evaluate and purchase products.

In this masterclass, DOUGLAS Marketing Solutions (abbr. DMS), IBM iX and Salesforce explore how customer journeys are evolving in the era of AI-assisted and agentic commerce. As AI increasingly shapes product discovery and purchasing decisions, data quality, discoverability, and AI readiness are becoming essential competitive differentiators.

Using the K-Beauty boom as a real-world case study, we will discuss how the DMS Self-Service Platform, powered by Salesforce technology, enables brands to respond faster to market shifts, optimize retail media investments and build the foundation for the next generation of intelligent commerce experiences.