Status of the Retail & Commerce Media Market 2026

Wednesday, September 23, 2026 2:15 PM to 2:35 PM · 20 min. (Europe/Berlin)
Media Stage
Keynote

Information

In his annual DMEXCO keynote address, Daniel Knapp, Chief Economist at IAB Europe, discusses the most important developments in retail media and commerce media and presents the key current metrics for the European markets.

Session Language
English
Topics
RetailRetail Media
Stages
Media Stage
Day
Sept. 23

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