Global Retail & Commerce Media Playbook: What Europe Can Learn from the Best

Retail and Commerce Media has become a global growth engine, but the pace of development differs significantly across regions. Markets such as the United States and China have already built highly sophisticated commerce media ecosystems, with companies like Amazon, Walmart, Alibaba, and JD.com setting benchmarks in data integration, advertising formats, and closed-loop measurement. Meanwhile, Europe is rapidly expanding its own retail media capabilities as more retailers launch media networks and brands increase investment.
This panel explores what European retailers and brands can learn from the most advanced global markets. By examining successful international models, the discussion will highlight the strategies, technologies, and organizational approaches that have enabled leading players to scale retail media effectively. Panelists will discuss which global best practices can realistically be transferred to European markets and where local regulations, market structures, and consumer behavior require different approaches. The session aims to translate international success stories into practical insights for retailers, brands, and media professionals.