When to Bet on AI for Your Dynamic Paywall: F.A.Z. Case Study

Wednesday, September 23, 2026 12:15 PM to 12:45 PM · 30 min. (Europe/Berlin)
MC7E
Masterclass

Information

In this masterclass, Donika Lilova (F.A.Z.) shows you how the team is paving the way to 400,000 digital subscribers through data-driven paywall steering, A/B testing, and AI-powered propensity modeling. You'll learn how F.A.Z. achieved +65% more conversions with a dynamic paywall. Donika shares concrete learnings and real numbers that you can implement right away.

Session Language
English
Topics
Artificial IntelligenceConversion Rate Optimization (CRO)Digital Marketing
Stages
MC7E

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