GEO Content Strategy: how to own AI Search visibility for your prompt-set. With live examples.

GEO, or Generative Engine Optimization, is one of the hottest topics in digital commerce right now. With the growing share of Google AI Mode, ChatGPT, Claude & co in the search market, pressure is increasing across the eCommerce industry to understand and improve visibility in AI search. As a result, more and more companies are starting to measure their citations and mentions in AI-generated search results.

But what can brands actually do from a content perspective to sustainably increase their visibility in ChatGPT, Google AI, and other AI search environments?

Steffen Sandner, Director eCommerce at Oberalp Group (Dynafit.com, Salewa.com), and Claudia Tenzer, Head of Marketing at Nishcom (Fischen.ch), will share how they approach GEO in practice and how they generate targeted, high-quality content with the help of their customer communities.

Alongside concrete implementation examples, they will share real results and practical learnings on how community-generated expertise can help brands become more visible, credible, and relevant in AI search.