GEO, or Generative Engine Optimization, is one of the hottest topics in digital commerce right now. With the growing share of Google AI Mode, ChatGPT, Claude & co in the search market, pressure is increasing across the eCommerce industry to understand and improve visibility in AI search. As a result, more and more companies are starting to measure their citations and mentions in AI-generated search results.
But what can brands actually do from a content perspective to sustainably increase their visibility in ChatGPT, Google AI, and other AI search environments?
Tonio Meier, CEO and Co-Founder at GUURU, and Claudia Tenzer, Head of Marketing at Nishcom (Fischen.ch), will share how brands approach GEO in practice and how they generate targeted, high-quality content with the help of their customer communities.
Alongside concrete implementation examples, they will share real results and practical learnings on how community-generated expertise can help brands become more visible, credible, and relevant in AI search.
