Substance Over Speed: Why Human Judgement Is Your Sharpest AI Advantage

AI budgets are up. Content output is up. Consumer trust is not. Canva's State of Marketing and AI 2026 Report surveyed over 5,000 marketing leaders and consumers across Europe, and the signal is consistent: audiences can spot AI slop, and they're switching off.

The teams winning aren't producing less. They're producing with direction. Daniela Nyarko shares what the data reveals about where human judgement sits in the AI-powered marketing mix and how to turn scale into a genuine competitive edge.