Beyond the TV: How Heineken & Teads Mastered CTV HomeScreen to Drive Brand Lift

Wednesday, September 23, 2026 5:30 PM to 6:00 PM · 30 min. (Europe/Berlin)
MC6B
Masterclass

Information

Ready to unlock the most high-attention ad space on the TV? Join Teads and Heineken as they share exclusive data from their global learning agenda, revealing exactly how to build creatives that win on the CTV HomeScreen. Moving past industry assumptions, they’ll break down the specific rules of layout, video length, and motion that drive real brand growth.

Key Takeaways:

  • CTV Homescreen is a massive driver of attention and brand lift. In this study Homescreen delivered 2.3x Ad Awareness Lift vs Brand norms
  • Longer Beats Shorter: Why 10–15+ second storytelling assets consistently outperform short product clips on the big screen.
  • Radically Simple Design: How to successfully deploy split-screen and static layouts without cluttering the user experience.
  • The Power of Omnichannel: Evidence on why sequencing CTV and mobile moves mid-funnel brand metrics faster than siloed channels.

Session Language
English
Topics
AdvertisingTV | CTV | ATV | VODDigital Marketing
Stages
MC6B
TeadsHall 6.1 C029Teads (Teads and Outbrain merged in 2025) is the leading omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. By leveraging predictive AI technology, Teads seamlessly connects quality media, cutting-edge brand creative, and context-driven addressability to maximize business outcomes across all screens—including video, display, and Connected TV (CTV). Directly partnered with over 10,000 of the world’s top publishers and 20,000 advertisers globally, Teads empowers brands to captivate audiences with non-intrusive, engaging ad experiences while ensuring strict brand safety and sustainable media practices.

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