Beyond the TV: How Heineken & Teads Mastered CTV HomeScreen to Drive Brand Lift

Ready to unlock the most high-attention ad space on the TV? Join Teads and Heineken as they share exclusive data from their global learning agenda, revealing exactly how to build creatives that win on the CTV HomeScreen. Moving past industry assumptions, they’ll break down the specific rules of layout, video length, and motion that drive real brand growth.

Key Takeaways:

• CTV Homescreen is a massive driver of attention and brand lift. In this study Homescreen delivered 2.3x Ad Awareness Lift vs Brand norms
  
• Longer Beats Shorter: Why 10–15+ second storytelling assets consistently outperform short product clips on the big screen.
  
• Radically Simple Design: How to successfully deploy split-screen and static layouts without cluttering the user experience.
  
• The Power of Omnichannel: Evidence on why sequencing CTV and mobile moves mid-funnel brand metrics faster than siloed channels.