AdTech and Privacy have long operated as two separate worlds — one driven by speed, scale, and revenue; the other by regulation, risk, and rights. But in today's landscape, the gap between them is no longer a luxury anyone can afford.
This session tackles the real reason most AdTech companies struggle with privacy compliance: not bad intentions, but a broken communication bridge between legal, product, and engineering teams. When legal can't speak tech, and tech can't interpret legal guidelines, the entire business pays the price — in failed implementations, lost partnerships, and growing regulatory exposure.
Liz and Olena bring both sides of the floor to the stage. Together, they unpack how to identify which regulations actually apply to your business, why company size is not a compliance excuse, how privacy frameworks like TCF, MSPA-GPP, and GPC are product decisions as much as legal ones, and how to build compliance that protects users without killing commercial value.
Whether you're a founder trying to figure out where to start, a CEO worried about getting it right, or a product leader navigating an increasingly privacy-sensitive ecosystem — this session gives you a working vocabulary and a practical first step.
Because it really does take two to tango.
