Eine Marke kommt selten allein – wie die Koelnmesse digitale Touchpoints orchestriert

MC Commerce 7B
Masterclass

Information

Digitalauftritte für 24 Marken gleichzeitig? Content überall konsistent halten? Unterschiedliche Kanäle wie Web und Apps bespielen? Mit einer einheitlichen Basis verwaltet die Koelnmesse GmbH unzählige Webauftritte und Event-Apps. Klingt nach viel Hustle – aber geht auch einfach(er)!

In dieser Masterclass zeigt Catja Caspary und Stefan Renz anhand konkreter Insights, wie digitale Auftritte effizienter gesteuert werden und Teams schneller am Wachstum ihrer Marken arbeiten können.

Session Language
German
Topics
Content MarketingDigital TransformationB2B
Stages
MC Commerce 7B
Day
Sept. 24
dotSource SE
Hall 6.1 C049
dotSource SE | digital + ai. delivered. Since 2006, dotSource has been helping companies across industries shape their digital and agentic transformation – from the first idea to measurable impact, covering AI initiatives and the full spectrum of strategy and technology projects. This expertise is delivered by more than 400 digital specialists with profound market knowledge and extensive experience in both B2B and B2C. The evolution of e-business makes one thing clear: Digital transformation and AI are not purely technological matters. They are business done from person to person, creating the opportunity to achieve more. More of what truly aligns with a company’s strategic direction – streamlined processes, relevant customer experiences and new business models. That is why companies from a wide range of industries, including Alnatura, hessnatur, KWS, Messe Düsseldorf, ROSSMANN, Würth and Netto Digital, place their trust in dotSource as an owner-run agency. In strategies that last. In technologies that grow with them. In partners who think ahead and take responsibility for results. Whether AI, commerce and content platforms, customer relationship and product data management or digital marketing: Those who benefit from digital solutions are the ones who do not just roll out systems but build user-centric processes underpinned by a data-driven approach. dotSource combines strategy, data and technology to turn ideas into scalable, AI-powered solutions. From AI strategy, branding, concept creation, implementation, UX design, conversion rate optimisation and cloud operations to business intelligence: dotSource supports companies throughout the life cycle of their digital products and services. For over two decades, ranking among the top 10 companies in the industry has been both recognition and motivation for dotSource. Lasting change is neither a one-sided process nor a solo effort. It is a shared journey that brings together people and knowledge beyond digital projects – in workshops, webinars and training sessions as well as through the dotSource trend formats: Handelskraft conference, trend book, blog, podcast and award. After all, sound decisions are built on solid knowledge. That knowledge is shared every day, rooted in practical experience and designed for real-world application. As a result, dotSource establishes itself as a long-term strategic partner for companies pursuing digital and AI-powered transformation. For more information, visit www.dotsource.de

Registered attendees

Catja Caspary
Catja Caspary
Vice President Marketing CommunicationsKoelnmesse GmbH
SA
Sören Apelt
Business Unit LeaderdotSource SE
Stefan Renz
Stefan Renz
Software Engineering Team LeaddotSource SE

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