Avoiding the Slopocalypse. A Fireside Chat with Sir Martin Sorrell

If the global advertising industry has a living legend, it is arguably Sir Martin Sorrell. As the longest-serving CEO of a FTSE 100 company, Sir Martin has stayed ahead of the industry curve for as long as it's been curvy.

So, what does the OG of the industry think about AI? It may be no surprise that he has been one of the pioneers. At DMEXCO 2025, he was bullish. But what is his new outlook for 2027 and beyond? Has the industry done enough? Is it a bubble, and how can we avoid the Slopocalypse?

Sir Martin reviews his previous predictions and shares some real talk about AI, from controversies to quick wins. If you care about the future of digital marketing, you cannot miss this session.