One premium brand struggling to keep pace in a digital world.
In this masterclass, Oase takes the audience inside a phased move from a fragmented multi-platform estate to a composable architecture built on BigCommerce, Storyblok, Glass Atlas and Stripe.
The transformation is global, spanning 12 markets across both B2C and B2B, and unites four distinct business segments, from pond and water garden to aquarium, fountain technology and water technology, under one Oase experience. Nine markets are now live on a single B2C platform, with B2B ecommerce launching for the first time in the next milestone.
The hardest part wasn't the technology. It was the data. Consolidating product information, content and customer data from dozens of sources into one clean, governed foundation was the make-or-break challenge of the program, and the audience will hear how Oase tackled it. Along the way, the team has cut licensing and vendor overhead across the estate, collapsed years of accumulated technology complexity into one stack with one CMS and one checkout, and turned content and campaign changes that once took months into work that ships in days.
But the bigger story is what comes next. With the foundation in place, Oase is ready for new markets, new brands, and whatever commerce looks like in 2027 and beyond.
