Mehr Daten, mehr ROAS: DSGVO-konformes Tracking als Growth-Hebel

MC Commerce 7A
Masterclass

Information

Datenlücken, fehlende Einwilligungen und verlorene Conversion-Signale lassen Ihr Marketing im Blindflug agieren – mit der Folge von Fehlentscheidungen bei Budgets, ineffizienten Kampagnen und verpassten Wachstumschancen.

In dieser Masterclass zeigen Ihnen Olaf und Jonas von JustRelate etracker, wie Sie das ändern und Ihr Tracking zu einem echten Wettbewerbsvorteil machen. Erfahren Sie, wie moderne, DSGVO-konforme Tracking-Setups deutlich mehr verwertbare Daten liefern und gleichzeitig zukunftssicher aufgestellt sind.

Mareille Ludwig von der Wacker Neuson Group erläutert, warum sich ein international führendes Unternehmen für eine datenschutzfreundliche Web-Analytics-Lösung entschieden hat, und gibt praxisnahe Einblicke in die Einführung und den täglichen Einsatz.

Freuen Sie sich auf konkrete Strategien, wertvolle Praxiserfahrungen und klare Handlungsempfehlungen, mit denen Sie fundiertere, datenbasierte Marketingentscheidungen treffen können.

Session Language
German
Topics
PersonalizationTracking & TargetingCustomer Centricity
Stages
MC Commerce 7A
Day
Sept. 23
JustRelate Deutschland GmbH
Hall 7.1 B010/A011
Deliver better digital experiences at the speed of AI JustRelate is the composable go-to-market platform where AI helps you power every step of your customers' journey. JustRelate empowers enterprises and public sector organizations worldwide with solutions for Digital Experience, AI-powered Marketing, and Customer Engagement. With more than 4,000 customers and over 30 years of experience, we help organizations orchestrate customer relationships across every touchpoint. JustRelate is an AI-powered marketing platform for modern customer experiences. It unifies AI, data, content, and marketing processes on a single platform to deliver seamless customer journeys across channels, devices, and regions—from websites, email, and social media to sales, customer service, and in-person interactions. Organizations can unlock the full potential of AI through intelligent orchestration, automation, governance, and open integrations while maintaining complete control over their data, brand, and business processes. The JustRelate Platform includes: CRM / CDP – Customer Data Web Builder – Content & Experience Email Builder & Marketing Automation – Campaign Activation Analytics & Tracking – Measurement & Optimization AI Control Panel – Customer Experience Orchestration What makes JustRelate different: One AI-powered platform for intelligently orchestrating customer experiences Centralized customer data, brand knowledge, and marketing strategies powering every interaction A true 360° view of customers across digital and real-world interactions Interactive web experiences optimized for AEO, SEO, and GEO High-impact email marketing, marketing automation, and GDPR-compliant analytics An open platform architecture with flexible integrations into existing technology ecosystems Expert support and enterprise-grade capabilities at a significantly lower total cost than large platform vendors JustRelate combines software, AI, and human expertise to help organizations embrace the next generation of marketing. Our AI-powered platform empowers teams, automates workflows, and continuously optimizes marketing processes and customer experiences.

Registered attendees

Mareille Ludwig
Mareille Ludwig
Marketing Tool ExpertWacker Neuson SE

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