AI won't save you. Your data will. Inside the backbone of E.ON Deutschland's communications.

In many communications teams, data is still a foreign object – something no one quite dares to touch. At E.ON Deutschland, it has become second nature: an essential part of everyday comms work. This masterclass shows how. With Scompler, E.ON Deutschland introduced a platform that doesn't just centralize content planning and workflows – it became the key to a clean data foundation for communications. That's what E.ON Deutschland is now building on, sharing at DMEXCO which data products and AI agents truly strengthen comms expertise instead of being bolted on without a plan. A hands-on look at data foundations and how strategic corporate communications actually works.