The 2027 Playbook: How Smart Brands Connect TV, Retail Media and Amazon for Real Commerce Results

Wednesday, September 23, 2026 12:15 PM to 12:45 PM · 30 min. (Europe/Berlin)
MC8A
Masterclass

Information

The brands that win market share in 2027 won't just have bigger budgets. They'll have a smarter strategy. One that connects TV and brand spend to real, measurable e-commerce results across Retail Media and Amazon. Sascha Jansen, expert in brand media and offline channels, and Benjamin Weyrich, Ecommerce strategist, will show how leading brands connect these channels, measure their impact, and turn media investments into real business results through Connected Commerce. Get a clear, actionable playbook to walk into 2027 fully prepared, focused on the right things and ready to grow!

Session Language
English
Topics
E-CommerceRetail MediaTV | CTV | ATV | VOD
Stages
MC8A

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