The Conversational Symphony: How Brands are Unifying the Modern Omnichannel Journey
Wednesday, September 23, 2026 4:45 PM to 5:15 PM · 30 min. (Europe/Berlin)
MC6B
Masterclass
Information
For too long, the omnichannel customer journey has felt less like a coordinated strategy and more like a series of disconnected, one-way channels. Consumers are tired of fragmented experiences and marketing blasts that feel transactional. It’s time to turn multi-channel coordination into an art form. Join leading minds from Sinch, Google, and SAP Engagement Cloud as they explore how to build a unified conversational symphony.
In this interactive panel discussion, we will look at how Rich Communication Services (RCS) are enabling brands to bridge the gap between marketing, sales, and customer care. You will learn how to transition your CRM strategy from isolated campaigns into a seamless, conversational journey. Who does not want to create real trust, deeper engagement, and long-term brand advocacy at every single touchpoint?