The AI effectiveness tax? What CMOs need to know about GenAI advertising

Thursday, September 24, 2026 9:55 AM to 10:10 AM · 15 min. (Europe/Berlin)
Center Stage
Presentation

Information

GenAI is changing how ads are made, but does it change how they perform with the people who see them? Join Vera Sidlova and Verena Gründel for an exclusive DMEXCO preview of new Kantar insights on GenAI and advertising. Combining marketer and consumer perspectives, they'll show what works in GenAI advertising and what doesn't.

 

Session Language
English
Topics
Artificial IntelligenceDigital TransformationDigital Marketing
Stages
Center Stage

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