How Dr. Oetker became its own challenger

Thursday, September 24, 2026 11:30 AM to 11:50 AM · 20 min. (Europe/Berlin)
Center Stage
Keynote

Information

Changing consumer behaviors are reshaping even the most established categories. Claudia Willvonseder, Member of the International Executive Board at Dr. Oetker, reveals how the company successfully entered the premium pizza segment with Suprema by rethinking product development, branding, technology, and go-to-market strategies. Learn how challenging internal assumptions, empowering local creativity, and embracing bold decisions helped transform a heritage brand into a growth driver across 18 markets and create a new premium category success story.

Session Language
English
Topics
Digital TransformationDigital Marketing
Stages
Center Stage
Day
Sept. 24

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