Beyond the Messy Middle: Mastering the consumer journey with AI

Wednesday, September 23, 2026 12:00 PM to 12:45 PM · 45 min. (Europe/Berlin)
Google Masterclasses
Masterclass

Information

Are we exiting the era of the "Messy Middle"? Based on tens of thousands of AI-moderated interviews and observed journeys across Europe, this session reveals a market transformation. Consumers are no longer just navigating information overload; they are being "boosted" by AI. This masterclass gives authentic perspectives on how technology empowers people to make more confident purchase decisions. Join Google to discover what this means for your marketing strategy and how brands can transition from nudging choices to boosting decision-making in the AI era.

Session Language
English
Topics
Artificial IntelligenceE-CommerceCustomer Centricity
Stages
Google Masterclasses

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