The Fuel for Performance: How Puma Powers Growth with Google AI and Data Strength
Wednesday, September 23, 2026 at 2:00 PM to 2:45 PM · 45 min. (Europe/Berlin)
Google Masterclasses
Masterclass
Information
Are you ready to unleash the full potential of your campaigns? In this masterclass, we’ll show you why Google AI only hits top speed with the right "Data Strength." Learn to leverage first-party data and high-quality signals to accelerate your performance engine.
We will guide you through a clear framework for data activation and show how solutions like Google Tag Gateway (GTG) and Enhanced Conversions sustainably drive ROI. Plus, our tech partner TRKKN joins us to present an exclusive PUMA client case. Discover the specific approach, success factors, and results of PUMA’s GTG implementation. Learn to boost data quality and activate it in Google AI solutions like Performance Max & Demand Gen. Get your marketing ready for the fast lane!