BMW & Taboola Drive Intelligent Advertising Tech to Launch a New Era

With the Neue Klasse, BMW is taking the next major step in electrification, digitalization and customer experience, as the new BMW iX3 brings key technologies of this next vehicle generation to the road. BMW Germany orchestrates the customer journey across touchpoints to turn this technological step-change into more relevant, measurable and efficient customer engagement.  A transformation of this magnitude lives or dies on execution. It requires reaching the right audiences at an unprecedented scale. In a fragmented digital landscape, how do you move beyond relying on past success to engage new audiences that will define your brand’s next era?

Join Susanna Eiber (Head of Marketing Germany, BMW) and Krishan Bhatia (Chief Business Officer, Taboola) to unpack the commercial realities of this defining launch. Moving past AI experimentation to drive true business value, they will explore what happens when creative conviction meets predictive intelligence, and offer a candid look at how to drive scalable acquisition when the traditional playbook of search and social is no longer enough.