The DMEXCO Adtech Summit
Information
The DMEXCO AdTech Summit 2026 highlights the key developments transforming today’s advertising ecosystem: AI-driven automation, the decline of third-party cookies, and the rise of new privacy-focused data strategies.
With AI increasingly handling tasks such as bidding, targeting, and campaign optimization, marketers have more freedom to focus on creativity and strategic planning.
At the same time, the fading relevance of traditional tracking methods is driving advertisers to invest in first-party data, contextual targeting, and new identity frameworks.
Topics such as curated marketplaces, supply chain transparency, and the rapid growth of Connected TV underscore the industry’s push for greater accountability and stronger performance metrics. Advances in 5G and real-time data are also fueling a strong comeback for location-based and contextual advertising.
The AdTech Summit brings together industry leaders and innovators to discuss how data, technology, and regulation are reshaping digital marketing in Europe and beyond.
