The Hidden Intelligence Behind AI Assisted Commerce

AI is reshaping how shoppers discover, evaluate and choose products—but the interface is only the visible part of the transformation. In this fireside chat, Marc Fischli and moderator Emily Whigham explore the commerce intelligence beneath it: richer product and shopper signals, AI decisioning, and orchestration across the full-funnel, cross-channel journey. They will discuss how brands can stay discoverable as consumer journeys fragment, measure incremental business impact, and build the performance, predictability, transparency and control needed to scale AI-assisted commerce responsibly.