Trust in the Age of AI: The Role of Transparency in the Future of Advertising

Thursday, September 24, 2026 12:10 PM to 12:40 PM · 30 min. (Europe/Berlin)
Center Stage
Panel

Information

OWM Chairwoman Maike Abel and board members Giuseppe Fiordispina, Patrick Swientek, and Daniel Draenkow discuss how transparency and, in particular, the labeling of AI-generated content contribute to credibility, brand impact, and consumer trust. The OWM board members bring the latest empirical findings into the debate and discuss what the responsible use of AI in advertising means in concrete terms. Moderation: Catrin Bialek, Horizont

Session Language
English
Topics
Artificial IntelligenceAdvertisingDigital Marketing
Stages
Center Stage
DMEXCO CMO SummitAt this summit, international CMOs will discuss strategic issues that will shape future marketing; they will speak about their Agenda 2027, highlighting topics such as corporate branding strategy, social commerce, and AI. In cooperation with our media partners DIGIDAY and W&V, we invite all those who are developing and successfully implementing new marketing concepts and strategies in their companies across all industries and throughout Europe. The DMEXCO CMO Summit 2026 aims to provide them with inspiration, optimism, and lots of relevant insights.

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