Winning the Loyalty Game: Adler Mannheim’s Power-Plays for Fan Engagement with AI and Unified Data

Wednesday, September 23, 2026 1:45 PM to 2:15 PM · 30 min. (Europe/Berlin)
MC6B
Masterclass

Information

The most important goal isn't on the scoreboard. It's earned by knowing your fans and customers and showing up for them by delivering relevant, connected experiences across every channel. When unified data meets the power of AI, you can reach every fan with the right message, when it counts.

Join the fireside chat with Alexander König, Director Marketing & Sales at Adler Mannheim and Julia Knutti, CRO MEE at SAP, to discover how one of Germany's leading ice hockey clubs transformed disconnected, gut-feel marketing into AI-driven, personalized engagement that reaches 350,000 fans a season across every touchpoint — and turns it into measurable revenue.

You'll learn:

• How Adler Mannheim unified data from across its business to deliver personalized, omnichannel experiences that drive engagement, loyalty, and lasting revenue. • Strategies for automating and personalizing communications at scale across email, app, and web, meeting fans with the right message at the right moment without adding manual workload. • Practical insights to shift marketing from gut feeling to AI-driven demand prediction, and from generic broadcasts into value every customer actually wants.
Session Language
English
Topics
Customer ExperienceMarketing AutomationB2C & D2C
Stages
MC6B
SAP Deutschland SE & Co. KGHall 6.1 D039About SAP Engagement Cloud: SAP Engagement Cloud (formerly Emarsys) powers unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of SAP’s Customer Experience portfolio, it enables personalized, AI-driven interactions across every channel—turning every customer interaction into timely, relevant experiences that build trust, strengthen relationships, and drive growth. For more information, visit: www.emarsys.com --------------------------------------------------------------------------------------------------------------- About SAP: As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

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