You should probably fire your e-commerce agency. At least the version of it you hired five years ago.

The honest test for agency value in the age of AI.

Platforms like Shopware are taking on more and more standard functionality—and that’s a good thing. Clients shouldn’t have to pay agencies to keep rebuilding what the platform can already do. As a result, the value an agency provides must shift more toward business acumen, architecture, orchestration, and measurable impact.