The €131 Billion Question: What’s Driving Digital Advertising Growth?

Join Dr. Daniel Knapp, Chief Economist at IAB Europe, for an expert analysis of the latest findings from the AdEx Benchmark Report, the definitive study of digital advertising expenditure across 30 European markets.  

Now in its 20th edition, the report reveals a European digital advertising market worth more than €131 billion. But what is driving that growth, and what do the headline figures tell us about where the market is heading next?  

Drawing on the latest data, Daniel will explore the markets, channels and formats gaining momentum, from the continued rise of video and social to the growing influence of Retail Media. He will also consider the wider economic and structural factors influencing investment across Europe.  

For anyone responsible for strategy, investment or market planning, this session will provide a clear, data-led view of the trends defining European digital advertising and what they may mean for the market ahead.