How Karl Lagerfeld Is Building a More Connected Customer Experience

Karl Lagerfeld has transformed its digital ecosystem, moving from a legacy commerce and marketing stack to Shopify and Klaviyo. But the real opportunity lies in what happens next.

In this session, Karl Lagerfeld joins its ecommerce and CRM partner Domaine, alongside Shopify and Klaviyo, to explore how a more connected commerce and CRM ecosystem can turn customer and ecommerce data into meaningful marketing action.

We’ll discuss how Karl Lagerfeld is using customer insights to inform CRM and wider digital marketing, how Shopify and Klaviyo work together to enable a more connected approach, and what brands can learn from moving away from a traditional enterprise suite toward a more flexible, connected ecosystem.