Beyond the Chatbot: How AI Revolutionizes Your Retail

Thursday, September 24, 2026 11:30 AM to 12:00 PM · 30 min. (Europe/Berlin)
MC Commerce 7A
Masterclass

Information

Your customers don't want another chatbot. They want to feel understood. Adobe and Merkle built Experience Concierge to make that real. An intelligent agent that thinks like an advisor, remembers everything, stays by your customer's side before, during, and after checkout. Every interaction sharpens it. Every conversation deepens the relationship. What was generic becomes personal. What felt transactional becomes trust. This is what the best retailers are building now. Not smarter chat interfaces. Lasting brand experiences that drive revenue because they drive loyalty. In this masterclass:
  • The architecture that powers personalization at scale
  • How intelligent agents create competitive advantage
  • What data structures enable real personalization
  • How to implement this
Join us.
Session Language
English
Topics
Customer ExperienceAgenciesDigital Marketing
Stages
MC Commerce 7A
Day
Sept. 24
dentsu Germany GmbHHall 6.1 A031aDentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation by integrating its services across Media, CXM and Creative, while its business transformation mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Dentsu, innovating to impact.

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