When Brand Safety Drives Growth
Information
How global FMCG & Auto Brands Cut Social CPMs by 20% - Case Studies presented by IAS
When Brand Safety Drives Growth
Think brand safety is just about playing defense? Think again.
While most advertisers view suitability controls as a necessary tax that shrinks scale and inflates media costs, industry leaders are turning the playbook on its head. When done right, precision brand safety isn't just about risk mitigation—it’s one of your most powerful levers for performance, scale, and efficiency.
Join Patrick Stoltze (RVP, DACH, CEE & Nordics at IAS) at dmexco to discover how a top global FMCG brand transformed its social media strategy. By pairing cutting-edge AI content classification with strategic placement, they eliminated media waste, protected their brand equity, and slashed social CPMs by 20%.
What you’ll learn:
The ROI of Protection: How to convert brand safety from a cost center into a direct growth engine.
Frame-by-Frame AI Precision: How next-gen multimedia analysis delivers 130% higher accuracy than standard industry tools to eliminate harmful environments.
Custom Social Optimization: Actionable tactics to lower your eCPMs and CPCVs across major video and social platforms—without sacrificing reach.
Stop letting ad waste eat your budget. Add this session to your dmexco agenda today and discover how to make every impression count!
