Social Media Schau Live Podcast (Commerce Edition)
Commerce Lounge
Lecture
Information
Who will shape what we buy next: creators, platforms or AI? Verena Gründel and Nemo Tronnier bring Social Media Schau live to DMEXCO. Following a quick newsflash, they explore how TikTok Shop, YouTube Shopping and AI are changing the way we shop. What opportunities are emerging for brands, retailers and creators? Which channels suit which products? And where should businesses invest now? The session wraps up with practical takeaways that marketing leaders can put into action on Monday.
