ChatGPT Ads in Practice: From Opportunity to Activation

What does advertising in ChatGPT look like in practice? Join Amber Willems from OpenAI’s Ads Solutions team for a practical, 30-minute masterclass on how to get started with advertising in ChatGPT. Amber will explain how ads appear in ChatGPT and the principles behind the experience, share best practices for campaign planning and creative, and walk through campaign setup in Ads Manager. The session will also cover how to measure results and improve performance. Attendees will leave with practical guidance to plan, launch, and measure their first campaign.