Field Marketing Planning and Performance
Execute the DACH marketing plan in line with local business goals;
Work with Sales and Account Management to prioritize activities supporting pipeline, deal progression, retention, and upsell;
Track performance, and optimize activities based on results;
Manage the regional marketing budget with a focus on efficiency and ROI.
Targeted Campaigns
Plan and execute targeted lead-generation campaigns for defined prospect and client lists;
Create relevant touchpoints that help warm up priority accounts and support commercial conversations;
Coordinate campaigns from briefing and audience selection through execution, follow-up, and reporting.
Events
Plan and execute owned and external events from concept to post-event follow-up;
Define clear target audiences and business objectives for each activity;
Measure event success based on account engagement, influenced opportunities, follow-up, and ROI;
Coordinate speakers, suppliers, invitations, logistics, and on-site delivery.
Collaboration
Work closely with the DACH Regional Business Director, Sales, Account Management, Data Analyst and Inventory teams;
Maintain regular alignment with HQ Marketing and Regional Marketing & PR teams;
Coordinate stakeholders and suppliers to deliver projects on time and within budget.
Please find the job description here: https://www.rtbhouse.com/careers-offers/Field-Marketing-Manager-DACH--f-m-d-_4926036101
