The consumer-focussed imperative. Reaching your target audience without the use of cookies.

Channel Two
Presentation

Information

How is contextual technology helping us evolve in a cookieless world? A look how best to use context to analyse our 1st party audiences, understand their mindsets and engage them throughout the sales cycle without the use of cookies. While the industry continues to evaluate the breath of new cookieless targeting solutions, contextual intelligence may hold the key to a transparent, effective and more trustworthy environment across the internet. Join us as we uncover new developments and ways in which we can make the most of these opportunities in our advertising.

Session Language
en
Topics
Agencies & AdvertisingBrand SafetyTracking & Targeting
Channels
All SessionsChannel Two