As the CMO of CLARK, Chris managed to turn the insurtech from its founding in 2015 to the leading digital insurance manager in Europe in only a few years together with his co-founders. At the DMEXCO Digital Spring Summit 2022 he will talk about how the CLARK team managed to build the first unicorn company from Frankfurt, what challenges the startup had to overcome and what role marketing and digital channels played in all of this. Chris will also provide firsthand knowledge about why the road to becoming a unicorn is a marathon rather than a sprint – and where CLARK is headed next.