Mobile Marketing Association - MMA

Here comes tomorrow, and at its epicentre is mobile – closer, personalised, powerful. The marketing revolution we have all witnessed is about to further explode with the spread of 5G, AI, and other emerging technologies. Add a growing generation of screenagers on the cusp of entering the workforce and mobile obsessed consumers to the mix, and you have a once-in-an-era transformation in the way brands and their customers interact. At the MMA, we believe the best way to thrive – and the only way to survive – is to capture this zeitgeist by committing to both proven and peer-driven best practices, without compromise. The MMA helps marketers lead this imperative for marketing change – in ways that enable future breakthroughs while optimising current activities. In all that we do, we are committed to science and questioning. We believe that creating marketing impact is steeped in constructively challenging the status quo. We invest millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while propelling business growth today.