Alicia Tillman (SAP) - Leading Attitude to Action



Customers, employees, prospects and partners are highly attuned to the belief system that underpins your brand. An organization’s values play an outsized role in shaping these relationships in today’s highly competitive and polarized environment. Yet, to truly stand out, the attitude of a brand must directly inform the actions it takes, otherwise these efforts fall flat. In this keynote from Alicia Tillman, Global Chief Marketing Officer of SAP, she will outline how brand attitudes have become important to core audiences, and how to activate an action strategy that elevates messages and builds stronger connections.


AllDigital TransformationDirect Marketing
Session Language