Alicia Tillman (SAP) - Leading Attitude to Action

Alicia Tillman (SAP) - Leading Attitude to Action

Keynote
2020

Information

Customers, employees, prospects and partners are highly attuned to the belief system that underpins your brand. An organization’s values play an outsized role in shaping these relationships in today’s highly competitive and polarized environment. Yet, to truly stand out, the attitude of a brand must directly inform the actions it takes, otherwise these efforts fall flat. In this keynote from Alicia Tillman, Global Chief Marketing Officer of SAP, she will outline how brand attitudes have become important to core audiences, and how to activate an action strategy that elevates messages and builds stronger connections.










 

Topics
AllDigital TransformationDirect Marketing
Session Language
en
SAPSAP Customer Experience at DMEXCO Intelligent CX: Be amazing every time Your customer’s experience is the future of your business growth – and technology is the key. Join us at DMEXCO to help you better understand your customers' unique needs, engage intelligently, and always deliver on your brand’s promises. Discover Intelligent CX and what it means to you, your business, and your customer innovation and customer stories. Take the complexity out to build lasting, loyal customer relationships at scale. Engage intelligently and always deliver on the brand’s promises. Experience bringing together enterprise data to power deep insights along the customer journey. Personalize each step of your customers’ journey. Deliver seamless and memorable experiences across functions. Ensure that supply and logistics keep up with demand. Be inspired by customers like adidas Runtastic, smart, and many others together with the vibrant partner ecosystem of SAP. We will be ready at DMEXCO to help you build customer experiences that will be the base of your future business growth.

Log in