Tobias Buxhoidt (parcelLab GmbH) & Christian M. Sailer (Weltbild GmbH & Co. KG) - Traveling Salesman instead of Customer Journey - Why e-commerce must come to the customer - and not vice versa

A customer’s needs have always been the same, but the ways in which they get there and what they expect during the customer journey has changed completely. Because of this, Weltbild  shifted their focus to
online trade, digitising their offline business and increasingly relying on e-commerce products. After all, this not only accelerates sales, but brings the products to the customer, rather than the other way around.
In this fireside chat you will learn about the success factors that have to be considered when going digital, how to address customers online and third how customer communication after the purchase has to be
structured in order to successfully boost sales, relieve call centres and encourage customers to buy again.