Wiebke Leffers (Falcon.io) & Patrick Weinhold (Tagesschau) - Born to be Digital: Marketing to Gen Z

Gen Z are digital pioneers, making them a dream target for brand marketers around the globe. Being sceptical, hyper-aware and socially conscious, this generation is all about expressing individual identity. And with accounting for 40% or all customers, they are the most powerful consumer forces in the market today. But how can you market to Gen Z on social media?