Stefan Regniet (TechDivision) - Web Stories - A perfect approach for digital storytelling

Now more than ever, it is essential to create real experiences - both offline and online. This includes stories about brands, products and services to make them even more "alive" and tangible. A new way of telling stories online are so-called Web Stories, which allow highly appealing product placement and integrate users through personalization and targeting.
This talk will provide insights into the possibilities and advantages of this new form of digital storytelling, shows how web stories can be implemented in general and demonstrates with a real life example the implementation with tools from the Adobe Experience Cloud.