François-Xavier Pierrel (JCDecaux): 10 REASONS WHY OOH IN 2020

Our everyday routine constantly changes, and digitalization has been playing a key role in helping us take new habits. Same goes for advertisers who must look for new ways to reach their audience. In this cross-environment, outdoor advertising (OOH) and mobile are two of the most convenient tools for advertisers to engage their customers. These two popular media share more than you would think: together they lead to
powerful and efficient results for advertisers. Discover how outdoor advertising and mobile is a winning combination in this keynote by François-Xavier Pierrel (Group Chief Data Officer, JCDecaux).