Tatjana Biallas (gofeminin.de): TikTok, Influencer Marketing, Content Commerce: How we keep reinventing Digital Publishing.

Tatjana Biallas talks about her first year as managing director of gofeminin and Unify International and how to cope with the corona crisis four months into the new job. She explains how she deals with the competitive publishing landscape and how reinventing themselves again and again is necessary to grow under challenging market conditions. Specifically the talk is going to cover trends such as TikTok, influencer marketing and content commerce as well as the opportunities special interest publishers have to diversify their revenue streams aside of the traditional advertising model.