Mark Read (WPP): Spreading positivism in the creative industry

Keynote
2020

Information

With the COVID-19 pandemic the creative industry ran into a big advertising crisis when airlines, travel industry and other cancelled their budgets. Agencies faced the challenge to adapt their work attitude, the collaboration mode with brand marketers and their teams, but also had the chance to strengthen the capabilities of the marketing technology evolution. In this fireside chat, the CEO of the largest global advertising and public relations agency WPP, Mark Read, will spread some positivism in the creative industry. Let’s hear why the creative industry left the worst behind. 

Topics
AllCreativity & DesignPublishing
Session Language
en

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