The Great Affiliate Embrace: How Marketers Turn Partnerships Into Profit Centers

In line with the acceleration of e-commerce, partnership is outpacing other digital mediums and is proving to not only have the scale and automation of other performance channels, but also the unique advantage of a pay-for-outcome model. It's this attractive combination that makes it a primary driver of operating leverage for marketers, with a recent Gartner survey indicating that 65% of CMOs plan to increase investment in affiliate and partner marketing in 2021. 

Join Partnerize SVP of Marketing, Maura Smith, as she discusses industry research highlighting the wider performance trends and growth insights taking shape within partnerships in 2021, revealing top tips for marketers looking to incorporate this lucrative channel into their wider strategies. It's time to give partnership the prominence it deserves.