How publisher Le Figaro unlocked the full value of their data (and how you can too)

Users are increasingly more concerned about the use and protection of their data, and digital publishers must evolve to continue to understand their audiences while balancing personalized experiences with monetization strategies. Discover how Le Groupe Figaro, the media conglomerate behind France’s largest and most respected national newspaper Le Figaro, switched to a first-party data strategy that focuses on mixing persistent IDs and contextual analysis, strengthening their digital assets, and transforming data from various touch points into flexible and powerful audience segments. Join this masterclass for insights and key take-aways for creating a successful first-party data strategy.