Howard Lerman (Yext GmbH): Misinformation online: why brands need to deliver official answers in search

More than ever, we’re seeing how much consumer trust hinges on brands’ abilities to keep people informed quickly, seamlessly, and with responses to the actual questions they’re asking. Our present crisis may be unique, but it shines a light on two evergreen truths: 1 Delivering official answers online is a critical component of customer success 2 Success or failure in this area has a direct impact on consumers’ brand perception  Learn how the crisis today can get your brand ready for tomorrow.