Tina Beuchler (Nestlé S.A.): Media Communication in the New Reality

Brands today are under particular pressure: It is no longer enough to just advertise their products; people changed rapidly their media usage and also their behaviors on consumption and shopping. In a year like 2020, which has been overshadowed by the pandemic and which is characterized by attitude and stance like hardly any other year before, this poses special challenges for those responsible for brands and media. We talk with one of the leading media personalities about the special challenges of this year, what the change means for brands and we will risk an outlook on how the New Reality will change our work and how we engage with consumers in the long run.